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LIVE WEBINARS
Insight and perspectives from marketing executives, business owners, and industry experts
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040: Generating Website Leads and Revenue w/ Carolyn Dickerson
Is your website working for you? In other words, is it generating interest, leads and, ultimately, revenue for your company on a daily...


039: Understanding Customer Behavior and Conversion Tactics w/ Viv Amatuzzi
Understanding Customer Behavior and Conversion Tactics w/ Viv Amatuzzi When it comes to increasing consumer engagement, few companies do...


038: Solar Powered, Small Town Manufacturing w/ Jenny Steffensmeier
Not many businesses get the chance to be the first of its kind, but as a woman-owned, solar-powered, small-town manufacturing facility,...


037: Marketing Multiple Car Wash Brands w/ Laura Edgmond
When you pull over for a car wash, you're probably not thinking about marketing at that very moment. Well, Laura Edgmond is. That's...


036: Communicating During a Crisis w/ Amy Varcoe
How does a school district successfully adapt to a deadly pandemic while keeping teachers, students and parents happy? Today, the Art of...


035: Selling the Value of a Private College Education w/ Cathy Cole
How do you sell the value of a private college education during a pandemic? It's a difficult question, but the Art of Marketing Podcast...


034: What Does it Take to be a Successful Company? w/ Kathleen Riessen
Get Kathleen's book on Amazon here: https://amzn.to/3umCcK9 What does it really take to be a successful company? Today, the Art of...


033: Healthcare Marketing from the Front Lines w/ Janell Pittman
"Even after working all day, when I went home, I actually made masks. The idea of stopping when my clinical colleagues were still on the...


032: Marketing an Architecture Firm in the Digital World w/ Scott Crawford
Now that a pandemic has forced us all apart, how do you market real-world projects in the digital world? We explore that question (and...


027: Content Chemistry w/ Andy Crestodina
Did you know that marketing on the web is an exact science? This week we welcome Andy Crestodina, who is a co-founder and the Strategic...


026: Omni Channel Marketing for Small Businesses w/ Steve Clayton
In today's episode, we welcome Steve Clayton on the show. Steve is a serial entrepreneur and the CEO of NetBlaze. NetBlaze is a SAAS...


025: Managing a $40M+ Ad Budget w/ Heidi Mannetter
"Be curious. You are part of this really cool industry. We get to problem solve and be creative. Accountants get in trouble if they are...


024: Small Business Sweet Tooth w/ Christina Moffatt
"If you want to keep going during this pandemic, you need to mourn the business you had before and create a new one." - Christina Moffatt...


023: Behind the Scenes of a Virtual Event w/ Caitlin and Brandon
Today we welcome our very own Caitlin McTaggart and Brandon Cronk on the show to discuss what actually goes on behind the scenes of a...


022: Simplifying Payment Processing w/ Olivia Hall
"Don't be afraid to show up and be yourself. We are all human and at the end of the day that is what customers are looking for. They...


021: Making Iowa 'Go Wild' for Hockey w/ Allie Brown
"There is so much you can learn from other industries, building your network, and going to those people to learn." - Allie Brown. Today...


020: Marketing a Small Town Iowa Manufacturer w/ Jack Hasken
For manufacturers, figuring out the right marketing approach can be tricky. How do you communicate your role in the supply chain while...


019: Unleashing Human Potential
When it comes to leadership, teamwork, and human capital, its all about 'Communication, communication, communication.' Today we welcome...


017: Navigating Business Succession w/ Rena Striegel
Few business owners enjoy planning for the inevitable - the end. Luckily, it doesn't have to be a high stress, painful process. Today we...


015: Attracting a Younger Concert Audience via Live Streaming w/ Civic Music Association
Hear from Civic Music Association's Peter Stevenson and Calla Whipp as we discuss how they transitioned their summer concert series from...
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