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  • Writer's pictureApplied Art & Technology

025: Managing a $40M+ Ad Budget w/ Heidi Mannetter

"Be curious. You are part of this really cool industry. We get to problem solve and be creative. Accountants get in trouble if they are creative. Marketers are encouraged to try new things."

In today's episode, we welcome Heidi Mannetter on the show. She is a marketing professor at Drake University and former marketing executive and consultant for large large corporations including Pella Windows, Marsh & McLennan, and Principle Financial.  She shares insights from managing a $40,000,000+ ad budget, things you need to prioritize when running omni channel campaigns, and the missing component that many marketers overlook in their efforts. 

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