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015: Attracting a Younger Concert Audience via Live Streaming w/ Civic Music Association



Hear from Civic Music Association's Peter Stevenson and Calla Whipp as we discuss how they transitioned their summer concert series from an in person experience to a virtual one.


For non profits like CMA, you have to be flexible and ready to pivot when a pandemic hits. Their story is one we can all learn from. Hear how they are actively pursuing a younger audience, their trials and tribulations attempting live streaming prior to meeting Applied Art, and some tips you can use for your non profits and business marketing strategies.


#nonprofit #marketing #LiveStreaming


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