015: Attracting a Younger Concert Audience via Live Streaming w/ Civic Music Association
Hear from Civic Music Association's Peter Stevenson and Calla Whipp as we discuss how they transitioned their summer concert series from an in person experience to a virtual one.
For non profits like CMA, you have to be flexible and ready to pivot when a pandemic hits. Their story is one we can all learn from. Hear how they are actively pursuing a younger audience, their trials and tribulations attempting live streaming prior to meeting Applied Art, and some tips you can use for your non profits and business marketing strategies.