Applied Art & Technology
021: Making Iowa 'Go Wild' for Hockey w/ Allie Brown
"There is so much you can learn from other industries, building your network, and going to those people to learn." - Allie Brown.
Today we welcome Allie Brown, Senior Director of Marketing for the Iowa Wild, a semi professional hockey team located in Des Moines. Allie has been with the organization since its transfer to Des Moines 7 years ago.
We discuss some strategies the Wild have used to organically grow their brand in the Metro, how a video they shared on Facebook went viral with over 18,000,000 impressions, the intricacy of the inbound marketing to their sales team, and how to create an experience around your product to increase customer lifetime value.
Find our panelists on LinkedIn: Allie - https://www.linkedin.com/in/alliebrown16/ Ryan - https://www.linkedin.com/in/ryansnaadt/ Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/ George - https://www.linkedin.com/in/george-christ-6b84792/ Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/
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Learn more about the Iowa Wild at htpps://www.iowawild.com #Marketing #Hockey #sports