021: Making Iowa 'Go Wild' for Hockey w/ Allie Brown
"There is so much you can learn from other industries, building your network, and going to those people to learn." - Allie Brown. Today we welcome Allie Brown, Senior Director of Marketing for the Iowa Wild, a semi professional hockey team located in Des Moines. Allie has been with the organization since its transfer to Des Moines 7 years ago. We discuss some strategies the Wild have used to organically grow their brand in the Metro, how a video they shared on Facebook went v