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  • Writer's pictureApplied Art & Technology

020: Marketing a Small Town Iowa Manufacturer w/ Jack Hasken

For manufacturers, figuring out the right marketing approach can be tricky. How do you communicate your role in the supply chain while also capturing your company's story?

We'll be exploring this point (and more!) on today's LIVE Art of Marketing Podcast, with special guest Jack Hasken, President and CEO of Jackson Manufacturing. Jack will be sharing his own company's inspiring, small-town story, as well as insights on marketing in the manufacturing industry.

Jack has been the President of the company for the past 8 years, providing parts for a variety of industries including the storm/screen door business. Jackson's work can be found in major home improvement retailers.

We discuss his the company history of Jackson, his approach to new business as a smaller operation, and discuss tactics to marketing a manufacturing b2b business. 

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