LIVE WEBINARS

Insight and perspectives from marketing executives, business owners, and industry experts

040: Generating Website Leads and Revenue w/ Carolyn Dickerson

Is your website working for you? In other words, is it generating interest, leads and, ultimately, revenue for your company on a daily basis? If the answer to that question is "no" or even "not sure," then you can't afford to miss this week's edition of the Art of Marketing Podcast, with Digital Marketing Strategist Carolyn Dickerson. As President of Web Wizard Marketing, Carolyn increases website traffic for companies, generating leads through search engine optimization, so

2 views0 comments

039: Understanding Customer Behavior and Conversion Tactics w/ Viv Amatuzzi

Understanding Customer Behavior and Conversion Tactics w/ Viv Amatuzzi When it comes to increasing consumer engagement, few companies do it better than Netflix. The streaming giant has become synonymous with "binge-watching," thanks to their captivating original content and individually-targeted algorithm. Viv Amatuzzi is all too familiar with Netflix's engagement strategy, having previously worked for the company, testing variables to increase viewer retention rate and watch

8 views0 comments

038: Solar Powered, Small Town Manufacturing w/ Jenny Steffensmeier

Not many businesses get the chance to be the first of its kind, but as a woman-owned, solar-powered, small-town manufacturing facility, Steffensmeier Welding & Manufacturing (SWM) has been the first of many things. Jenny Steffensmeier is the woman behind the forward-thinking SWM, which was founded over 35 years ago by her late husband, Ben Steffensmeier. Since Ben's tragic passing, Jenny has taken over operations, continuing her husband's legacy of hard work and community ser

14 views0 comments

037: Marketing Multiple Car Wash Brands w/ Laura Edgmond

When you pull over for a car wash, you're probably not thinking about marketing at that very moment. Well, Laura Edgmond is. That's because she works as a marketer in the car wash industry, helping fine-tune the marketing machine that is National Carwash Solutions (NCS), the parent company of many of the industry's leading brands. As Marketing Manager for NCS, Laura helps position and strengthen NCS brands, while also executing lead generation and digital marketing campaigns.

6 views0 comments

036: Communicating During a Crisis w/ Amy Varcoe

How does a school district successfully adapt to a deadly pandemic while keeping teachers, students and parents happy? Today, the Art of Marketing Podcast explores this topic, with special guest Amy Varcoe, Executive Director of Communications for Waukee Community School District. As spokesperson for the district, Amy handles media inquiries, oversees social media and manages public relations activities and events. Amy will be joining our panel to discuss shifts in education

6 views0 comments

035: Selling the Value of a Private College Education w/ Cathy Cole

How do you sell the value of a private college education during a pandemic? It's a difficult question, but the Art of Marketing Podcast aims to answer it, with special guest Catherine Cole, VP of Marketing and Strategic Communications for Simpson College. Cathy is a Harvard-certified crisis communicator and holds a master's degree in integrated marketing communication. Though she began her career as a journalist, Cathy segued those skills to higher ed when she took a position

4 views0 comments

034: What Does it Take to be a Successful Company? w/ Kathleen Riessen

Get Kathleen's book on Amazon here: https://amzn.to/3umCcK9 What does it really take to be a successful company? Today, the Art of Marketing Podcast aims to answer that question, with special guest Kathleen Riessen. Kathleen is a serial entrepreneur. After a short stint in an agency, she started her own marketing firm, Measured Intentions, with the goal of "creating marketing with purpose that drives bottom-line results." Kathleen's passion turned to helping other business o

7 views0 comments

032: Marketing an Architecture Firm in the Digital World w/ Scott Crawford

Now that a pandemic has forced us all apart, how do you market real-world projects in the digital world? We explore that question (and more!) on this week's Art of Marketing Podcast, with special guest Scott Crawford, Principal at RDG Planning & Design. Through hard work and strategic marketing, Scott has helped grow RDG Planning & Design into a widely recognized and acclaimed firm. RDG has earned dozens of awards from major professional associations over the years and, most

59 views0 comments