013: Big Rock Content w/ Renee Hansen
Updated: Sep 28
What if you could turn one piece of marketing content — say, a podcast episode — into a dozen shareable posts every single month?
It's called big rock content, and savvy marketers are using it to "break up" their content into more frequent and easily digestible chunks. We'll be exploring this topic (and more!) on our latest LIVE Art of Marketing Round Table, with special guest Renee Hansen, Marketing Lead at Premier Crop Systems. Premier Crop Systems is a leading agriculture data company that helps growers leverage the data in their fields to maximize efficiency and profits.
Topics we will cover include:
Big rock content and podcasting
Maximizing your marketing efforts with a small team
Effects of the pandemic on the agriculture industry
Live Q&A in the comments