Applied Art & Technology
011: Stand Out at Your Tradeshow Booth
Creating a memorable experience and brand equity with customers
We are joined by guest panelist Doug Mertz, Communications Manger of Tradeshows for Corteva Agriscience. Corteva (formerly DuPont Pioneer and Dow) is one of the largest ag science companies in the world.
We discuss the importance of tradeshows in a brand awareness campaign, creative ways to stand out at expos, and Corteva's plan for pushing through the pandemic.