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011: Stand Out at Your Tradeshow Booth

Creating a memorable experience and brand equity with customers


We are joined by guest panelist Doug Mertz, Communications Manger of Tradeshows for Corteva Agriscience. Corteva (formerly DuPont Pioneer and Dow) is one of the largest ag science companies in the world.


We discuss the importance of tradeshows in a brand awareness campaign, creative ways to stand out at expos, and Corteva's plan for pushing through the pandemic.


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Art of Marketing Podcast | Applied Art & Technology Copyright 2020